RAYCHEL SEVERANCE
  • Portfolio
    • GRAPHIC DESIGN
    • PHOTOGRAPHY
    • TYPOGRAPHY
  • about
  • contact
  • resumé

Chocolate Hollow

Handwritten Logo Design.

IDENTITY
BRAND STRATEGY


​In the fall of 2017, I met with the owner of Chocolate Hollow to discuss options for a rebrand of her growing vegan chocolate company. She expressed a desire for a more simplistic and intriguing brand that inspired a sense of place, as though the consumer was "experiencing 'The Hollow' for themselves." We worked together to come up with an elegant hand-written logo that was then paired with the skills of a contract illustrator and package designer to create a more cohesive brand and consumer experience, that better reflected the whimsical nature of Chocolate Hollow.
Picture

Chocolate Hollow illustration and package design provided by separate outside contractor.
Picture
Picture

Evolution of Chocolate Hollow logo concepts:
Secondary brand typeface: Bodega Sans
Picture

BACK
 © Raychel Severance 2025
​
"The great state of Vermont will not apologize for its cheese."