Art Director, 2013 - 2018
Citizen Cider, founded in 2010 on a hunch and some good old-fashioned hard work, has quickly become a leading player in the craft cider arena. Citizen Cider strives to look at the bigger picture and focuses on being involved in every aspect of their supply chain, sourcing all fruit directly from local farmers and pressing the juice to create a true craft cider. Never from concentrate.
Citizen Cider, even in the early days, has always had a forward momentum bigger than the guys. They have guided the boat but the river guides them both. A big idea yes, but at the end of the day they remain present with a simple goal. Bring the cider to the people. Now available in 12 states.
I worked as the Art Director for Citizen Cider since March of 2013, and was the first outside hire that the company made. Growth of the company became exponential after I joined the team and we really started buckling down and breaking ground in the hard cider market.
As the Art Director for the company, I created and developed the brand for the entire company over the course of the next five years. This included everything from package design to sales materials to merchandise to creating menus and signage for what became our tasting room/cider pub, located in the heart of the South End Arts District in Burlington, Vermont.
I designed every label and package, every poster, every web page, every blog, every sell sheet and shelf talker; if it came out of Citizen Cider, it was designed by me. Together closely with the company owners and the Marketing Director, I have worked as a one-woman design team, conceptualizing and designing the brand and identity for what has become one of the most successful cider companies in the Northeast.
As this is just a portfolio, it only skims the surface of the hundreds of projects I have overseen and completed at Citizen Cider. To see more work and learn more about this great company, please visit their website.