Dedalus Wine.Freelance, 2021–Present
POSTER DESIGN TEMPLATE DESIGN SALES MATERIALS The Dedalus mission is to create deep, lasting and personalized connections to wine through uncompromising curation, powerful storytelling and immersive experiences. We're here to tell wine’s story, inspire great drinking, bring people happiness, bring communities together around the table, and build a world class wine business. Dedaluswine.com Dedalus hired me to take their brand in a new direction; one that steered away from the traditional stock-based imagery of wine culture and transitioned more into a fun, vibrant, and inviting brand. Many posters and designs were inspired by jazz posters from the 60s and 70s that made heavy use of color, texture, and typography.
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Various Dedalus posters.
Punch cards and print materials for a Frequent Buyer Program.
Wine Subscription Club postcards.
Generic Dedalus postcards.
Dedalus Holiday Gift Guide
Monthly event templates. (Large format, tabloid poster, small flyer)
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